Privacy Policy

Privacy Policy

An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your

personal data when you visit this website. The term “personal data” comprises all data that can be used to

personally identify you. For detailed information about the subject matter of data protection, please consult

our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information

you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during

your website visit. This data comprises primarily technical information (e.g., web browser, operating system,

or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data

may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived

personal data at any time without having to pay a fee for such disclosures. You also have the right to demand

that your data are rectified or eradicated. If you have consented to data processing, you have the option to

revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to

demand that the processing of your data be restricted under certain circumstances. Furthermore, you have

the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection

related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website.

Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration

below.

Hosting

We are hosting the content of our website at the following provider:

Shopify

The provider is the Shopify International Limited, Victoria Building, 1-2 Haddington Road, Dublin 4, D04

XN32, Ireland (hereinafter: “Shopify”).

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP

address and information about the device and browser you use. Shopify also analyses the number of visitors,

visitor sources and customer behavior and compiles user statistics. When you make a purchase on our site,

Shopify also collects your name, email address, shipping and billing addresses, payment information and

other information related to the purchase (e.g., phone number, number of sales made, etc.). Shopify stores

cookies in your browser for the purpose of analysis.

Please see the Shopify privacy policy for details:

https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6(1)(f) GDPR. We have a legitimate interest the most reliable

presentation of our website. If appropriate consent has been obtained, the processing is carried out

exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of

cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning

of the TTDSG. This consent can be revoked at any time.

General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence,

we handle your personal data as confidential information and in compliance with the statutory data

protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises

data that can be used to personally identify you. This Data Protection Declaration explains which data we

collect as well as the purposes we use this data for. It also explains how, and for which purpose the

information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications)

may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

TOMHOLM UG (haftungsbeschränkt)

Herderstraße 4

73431 Aalen

Germany

Phone: +49 174 8583244

E-mail: info@tomholmwatches.com

The controller is the natural person or legal entity that single-handedly or jointly with others makes

decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail

addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain

with us until the purpose for which it was collected no longer applies. If you assert a justified request for

deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally

permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the

latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or

Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of

explicit consent to the transfer of personal data to third countries, the data processing is also based on Art.

49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end

device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TTDSG. The

consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the

implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR.

Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art.

6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest

according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in

the following paragraphs of this privacy policy.

Information on the data transfer to third-party countries that are not secure under data

protection law and the transfer to US companies that are not DPF-certified

We use, among other technologies, tools from companies located in third-party countries that are not safe

under data protection law, as well as US tools whose providers are not certified under the EU-US Data

Privacy Framework (DPF). If these tools are enabled, your personal data may be transferred to and

processed in these countries. We would like you to note that no level of data protection comparable to that

in the EU can be guaranteed in third countries that are insecure in terms of data protection law.

We would like to point out that the US, as a secure third-party country, generally has a level of data

protection comparable to that of the EU. Data transfer to the US is therefore permitted if the recipient is

certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional assurances.

Information on transfers to third-party countries, including the data recipients, can be found in this Privacy

Policy.

Recipients of personal data

In the scope of our business activities, we cooperate with various external parties. In some cases, this also

requires the transfer of personal data to these external parties. We only disclose personal data to external

parties if this is required as part of the fulfillment of a contract, if we are legally obligated to do so (e.g.,

disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1)(f)

GDPR, or if another legal basis permits the disclosure of this data. When using processors, we only disclose

personal data of our customers on the basis of a valid contract on data processing. In the case of joint

processing, a joint processing agreement is concluded.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also

revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness

of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct

advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE

THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON

GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED

ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS

BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE

WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO

PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA,

THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE

PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION

PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING,

YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR

THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE

EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL

DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES

(OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory

agency, in particular in the member state where they usually maintain their domicile, place of work or at the

place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other

administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of

a contract handed over to you or to a third party in a common, machine-readable format. If you should

demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to demand information about

your archived personal data, their source and recipients as well as the purpose of the processing of your data

at any time. You may also have a right to have your data rectified or eradicated. If you have questions about

this subject matter or any other questions about personal data, please do not hesitate to contact us at any

time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is

concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in

the following cases:

In the event that you should dispute the correctness of your data archived by us, we will usually need

some time to verify this claim. During the time that this investigation is ongoing, you have the right to

demand that we restrict the processing of your personal data.

If the processing of your personal data was/is conducted in an unlawful manner, you have the option to

demand the restriction of the processing of your data instead of demanding the eradication of this data.

If we do not need your personal data any longer and you need it to exercise, defend or claim legal

entitlements, you have the right to demand the restriction of the processing of your personal data instead

of its eradication.

If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be

weighed against each other. As long as it has not been determined whose interests prevail, you have the

right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving –

may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to

protect the rights of other natural persons or legal entities or for important public interest reasons cited by

the European Union or a member state of the EU.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or

inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption

program. You can recognize an encrypted connection by checking whether the address line of the browser

switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the

authority to debit your bank account) with us after you have entered into a fee-based contract with us, this

information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are

processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by

checking whether the address line of the browser switches from “http://” to “https://” and also by the

appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you

share with us.

Recording of data on this website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do

not cause any damage to your device. They are either stored temporarily for the duration of a session

(session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are

automatically deleted once you terminate your visit. Permanent cookies remain archived on your device

until you actively delete them, or they are automatically eradicated by your web browser.

Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies).

Third-party cookies enable the integration of certain services of third-party companies into websites (e.g.,

cookies for handling payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions

would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos).

Other cookies may be used to analyze user behavior or for promotional purposes.

Cookies, which are required for the performance of electronic communication transactions, for the provision

of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the

optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web

audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The

operator of the website has a legitimate interest in the storage of required cookies to ensure the technically

error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies

and similar recognition technologies has been requested, the processing occurs exclusively on the basis of

the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TTDSG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are

placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of

cookies in certain cases or in general or activate the delete-function for the automatic eradication of cookies

when the browser closes. If cookies are deactivated, the functions of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server

log files, which your browser communicates to us automatically. The information comprises:

The type and version of browser used

The used operating system

Referrer URL

The hostname of the accessing computer

The time of the server inquiry

The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest

in the technically error free depiction and the optimization of the operator’s website. In order to achieve this,

server log files must be recorded.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name,

request) will be stored and processed by us for the purpose of processing your request. We do not pass these

data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a

contract or is required for the performance of pre-contractual measures. In all other cases, the data are

processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art.

6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be

revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your

consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).

Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Social media

Social media elements with Shariff

We do use elements of social media networks on this website and its pages (e.g. Facebook, Twitter,

Instagram, Pinterest, XING, LinkedIn, Tumblr).

As a rule, you will be able to recognize these social media elements because of the respective social media

logos that appear. To warrant the protection of data on this website, we use these elements only in

combination with the so-called “Shariff” solution. This application prevents the social media elements that

have been integrated into this website from transferring personal data to the respective provider as soon as

you enter our website.

A direct connection to the provider’s server shall not be established until you have activated the respective

social media element by clicking on the affiliated button (which indicates your consent). As soon as you

activate the social media element, the respective provider receives the information that you have visited this

website with your IP address. If you are simultaneously logged into your respective social media account (e.g.

Facebook), the respective provider will be able to allocate your visit to this website to your user account.

The activation of the plug-in constitutes a declaration of consent as defined in Art. 6(1)(a) GDPR and und §

25 (1) TTDSG. You have the option to revoke this consent at any time, which shall affect all future

transactions.

This service is used to obtain the consent to the use of certain technologies required by law. The legal basis

for this is Art. 6(1)(c) GDPR.

Facebook

We have integrated elements of the social network Facebook on this website. The provider of this service is

Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement

the collected data will be transferred to the USA and other third-party countries too.

An overview of the Facebook social media elements is available under the following link:

https://developers.facebook.com/docs/plugins/.

If the social media element has been activated, a direct connection between your device and the Facebook

server will be established. As a result, Facebook will receive information confirming your visit to this website

with your IP address. If you click on the Facebook Like button while you are logged into your Facebook

account, you can link content of this website to your Facebook profile. Consequently, Facebook will be able

to allocate your visit to this website to your user account. We have to emphasize that we as the provider of

the website do not receive any information on the content of the transferred data and its use by Facebook.

For more information, please consult the Data Privacy Policy of Facebook at:

https://de-de.facebook.com/privacy/explanation.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis

of Art. 6 Sect. 1 lit. a GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be

revoked at any time. If your consent was not obtained, the use of the service will occur on the basis of our

legitimate interest in making our information as comprehensively visible as possible on social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to

Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,

Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited

exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that

takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us

jointly have been set out in a joint processing agreement. The wording of the agreement can be found under:

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for

providing the privacy information when using the Facebook tool and for the privacy-secure implementation

of the tool on our website. Facebook is responsible for the data security of Facebook products. You can

assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with

Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum,

https://de-de.facebook.com/help/566994660333381 and

https://www.facebook.com/policy.php.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt0000000GnywAAC&status=Active

Twitter

We have integrated functions of the social media platform Twitter into this website. These functions are provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07,

Ireland.

If the social media element has been activated, a direct connection between your device and Twitter’s server

will be established. As a result, Twitter will receive information on your visit to this website. While you use

Twitter and the “Re-Tweet” function, websites you visit are linked to your Twitter account and disclosed to

other users. We must point out, that we, the providers of the website and its pages do not know anything

about the content of the data transferred and the use of this information by Twitter. For more details, please

consult Twitter’s Data Privacy Declaration at:

https://twitter.com/en/privacy.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis

of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at

any time. If your consent was not obtained, the use of the service will occur on the basis of our legitimate

interest in making our information as comprehensively visible as possible on social media.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

You have the option to reset your data protection settings on Twitter under the account settings at

https://twitter.com/account/settings.

Instagram

We have integrated functions of the public media platform Instagram into this website. These functions are

being offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,

Ireland.

If the social media element has been activated, a direct connection between your device and Instagram’s

server will be established. As a result, Instagram will receive information on your visit to this website.

If you are logged into your Instagram account, you may click the Instagram button to link contents from this

website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user

account. We have to point out that we as the provider of the website and its pages do not have any

knowledge of the content of the data transferred and its use by Instagram.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis

of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at

any time. If your consent was not obtained, the use of the service will occur on the basis of our legitimate

interest in making our information as comprehensively visible as possible on social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to

Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal

Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint

responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram.

The processing by Facebook or Instagram that takes place after the onward transfer is not part of the joint

responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The

wording of the agreement can be found under:

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for

providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure

implementation of the tool on our website. Facebook is responsible for the data security of Facebook or

Instagram products. You can assert data subject rights (e.g., requests for information) regarding data

processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with

are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum,

https://help.instagram.com/519522125107875 and

https://de-de.facebook.com/help/566994660333381.

For more information on this subject, please consult Instagram’s Data Privacy Declaration at:

https://instagram.com/about/legal/privacy/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt0000000GnywAAC&status=Active

Pinterest

We use elements of the social network Pinterest on this website. The network is operated by Pinterest

Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you access a site or page that contains such an element, your browser will establish a direct connection

with Pinterest’s servers. During this process, the social media element transfers log data to Pinterest’s

servers in the United States. The log data may possibly include your IP address, the address of the websites

you visited, which also contain Pinterest functions. The information also includes the type and settings of

your browser, the data and time of the inquiry, how you use Pinterest and cookies.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis

of Art. 6 (1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at

any time. If your consent was not obtained, the use of the service will occur on the basis of our legitimate

interest in making our information as comprehensively visible as possible on social media.

For more information concerning the purpose, scope and continue processing and use of the data by

Pinterest as well as your affiliated rights and options to protect your private information, please consult the

data privacy information of Pinterest at:

https://about.pinterest.com/en/privacy-policy.

Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street,

Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other

technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store

cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via

However, the Google Tag Manager does collect your IP address, which may also be transferred to

Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate

interest in the quick and uncomplicated integration and administration of various tools on his website. If

appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)

GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in

the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be

revoked at any time.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt000000001L5AAI&status=Active

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is

Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that

end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the

utilized operating system and the user’s origin. This data is summarized in a user-ID and assigned to the

respective end device of the website visitor.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among

other things. Google Analytics uses various modeling approaches to augment the collected data sets and

uses machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the

user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by

Google is, as a rule transferred to a Google server in the United States, where it is stored.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)

TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt000000001L5AAI&status=Active

IP anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be

abbreviated by Google within the member states of the European Union or in other states that have ratified

the Convention on the European Economic Area prior to its transmission to the United States. The full IP

address will be transmitted to one of Google’s servers in the United States and abbreviated there only in

exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze

your use of this website to generate reports on website activities and to render other services to the

operator of this website that are related to the use of the website and the Internet. The IP address

transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in

Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the

browser plugin available under the following link:

https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data

Privacy Declaration at:

https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google Signals. Whenever you visit our website, Google Analytics records, among other things, your

location, the progression of your search and YouTube progression as well as demographic data (site visitor

data). This data may be used for customized advertising with the assistance of Google Signal. If you have a

Google account, your site visitor information will be linked to your Google account by Google Signal and

used to send you customized promotional messages. The data is also used to compile anonymized statistics

of our users’ online patterns.

Demographic parameters provided by Google Analytics

This website uses the “demographic characteristics” function of Google Analytics, to be able to display to the

website visitor compatible ads within the Google advertising network. This allows reports to be created that

contain information about the age, gender, and interests of the website visitors. The sources of this

information are interest-related advertising by Google as well as visitor data obtained from third-party

providers. This data cannot be allocated to a specific individual. You have the option to deactivate this

function at any time by making pertinent settings changes for advertising in your Google account or you can

generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the

recording of data”.

Google Analytics E-Commerce-Tracking

This website uses the “E-Commerce Tracking” function of Google Analytics. With the assistance of ECommerce

Tracking, the website operator is in a position to analyze the purchasing patterns of website

visitors with the aim of improving the operator’s online marketing campaigns. In this context, information,

such as the orders placed, the average order values, shipping costs and the time from viewing the product to

making the purchasing decision are tracked. These data may be consolidated by Google under a transaction

ID, which is allocated to the respective user or the user’s device.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland

Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user

enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based

on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the

website operator, we can analyze these data quantitatively, for instance by analyzing which search terms

resulted in the display of our ads and how many ads led to respective clicks.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)

TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://policies.google.com/privacy/frameworks and

https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt000000001L5AAI&status=Active

Google AdSense

This website uses Google AdSense, a service for the integration of ads. The provider of this service is Google

Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Adsense, we are in a position to place targeted ads by third parties on our site.

The contents of the ads are based on your interests, which Google determines based on your past user

patterns. Moreover, when choosing compatible ads, context information, such as your location, the content

of the visited website or Google search terms you have entered, will be taken into account.

Google AdSense uses Cookies, Web Beacons (invisible graphics) and comparable recognition technologies.

As a result, it is possible to analyze information, such as visitor traffic data, on these sites.

The usage information for this website (including your IP address) recorded by Google Adsense and delivery

of advertising formats are transferred to a Google server in the United States, where the information is

stored. Google may share this information with one of its contracting partners. However, Google will not link

your IP address with any other of your stored information.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)

TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt000000001L5AAI&status=Active

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider of these solutions is Google

Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target

groups in order to subsequently display interest-based advertising to them in the Google advertising

network (remarketing or retargeting).

Moreover, it is possible to link the advertising target groups generated with Google Ads Remarketing to

device encompassing functions of Google. This makes it possible to display interest-based customized

advertising messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a

manner tailored to you as well as on any of your devices (e.g., tablet or PC).

If you have a Google account, you have the option to object to personalized advertising under the following

link:

https://www.google.com/settings/ads/onweb/.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)

TTDSG. You may revoke your consent at any time.

For further information and the pertinent data protection regulations, please consult the Data Privacy

Policies of Google at:

https://policies.google.com/technologies/ads?hl=en.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt000000001L5AAI&status=Active

Formation of Target Groups with Customer Reconciliation

For the formation of target groups, we use, among other things, the Google Ads Remarketing customer

reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our

customer lists to Google. If the respective customers are Google users and are logged into their Google

accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search

engine) are displayed for them to view.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited

(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has

completed certain actions. For instance, we can analyze the how frequently which buttons on our website

have been clicked and which products are reviewed or purchased with particular frequency. The purpose of

this information is to compile conversion statistics. We learn how many users have clicked on our ads and

which actions they have completed. We do not receive any information that would allow us to personally

identify the users. Google as such uses cookies or comparable recognition technologies for identification

purposes.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)

TTDSG. You may revoke your consent at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy at:

https://policies.google.com/privacy?hl=en

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an

agreement between the European Union and the US, which is intended to ensure compliance with European

data protection standards for data processing in the US. Every company certified under the DPF is obliged to

comply with these data protection standards. For more information, please contact the provider under the

following link:

https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

contact=true&id=a2zt000000001L5AAI&status=Active

Meta Pixel (formerly Facebook Pixel)

To measure conversion rates, this website uses the visitor activity pixel of Facebook/Meta. The provider of

this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to

Facebook’s statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after

clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical

and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at

any conclusions as to the identity of users. However, Facebook archives the information and processes it, so

that it is possible to make a connection to the respective user profile and Facebook is in a position to use the

data for its own promotional purposes in compliance with the Facebook Data Usage Policy (

https://www.facebook.com/about/privacy/). This enables Facebook to display ads on Facebook pages as well

as in locations outside of Facebook. We as the operator of this website have no control over the use of such

data.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)

TTDSG. You may revoke your consent at any time.

Within the meta pixel, we are using the expanded alignment function.

The expanded alignment allows us to transfer to Meta (Facebook) different types of data (e.g., place of

residence, federal state, zip code, hashed email addresses, names, gender, date of birth or phone number) of

our customers and prospects we collect through our website. As a result of this activation, we can tailor the

offers presented in our advertising campaigns on Facebook to individuals interested in what we offer even

more precisely. Moreover, this expanded alignment optimizes the allocation of website conversions and

expands custom audiences.